Promotions Overview

Promotions is your control center for showcasing the most important parts of your partner ecosystem.

Highlight strategic partners, launch campaigns, guide buyer discovery, and measure performance—all without relying on custom development or design work.

Note: A step-by-step configuration guide for setting up Promotions will be available soon.

What is Promotions?

Promotions allows you to feature partner integrations in high-impact placements across your marketplace, ensuring users see what matters most before they begin browsing.

Instead of a static listings grid, Promotions enables a more curated and dynamic experience—one that puts your ecosystem front and center from the moment users land.

Why Promotions Matters

Your marketplace homepage is one of your most valuable surfaces.

Without Promotions, users land on a page and immediately see a grid of listings, leaving discovery entirely up to them.

With Promotions, you can shape that experience—guiding users toward key integrations, highlighting strategic partners, and presenting your ecosystem with intention.

Promotions helps you:

• Guide buyers toward the most relevant integrations
• Spotlight partners that matter most
• Create a stronger, more curated first impression

Where Promotions Appear

Promotions can be surfaced across multiple high-visibility areas of your marketplace, including:

• Homepage hero and header sections
• Featured sections above the listings grid
• Category pages
• Listing detail pages
• Search and browse results

What You Can Do with Promotions

Highlight Strategic Partners

Place your most important integrations in high-visibility areas so they are seen first. This ensures key partners are consistently prioritized in the user journey.

Run Campaigns with Intent

Transform your marketplace into a flexible campaign surface. Launch promotions to support new partner releases, ecosystem initiatives, or co-marketing efforts—all within the same system.

Increase Partner Visibility

Give partners additional exposure through featured placements, badges, and boosted positioning. This helps drive engagement and ensures important partners stand out.

Measure Performance

Track how your promotions perform with built-in analytics, including clicks, listing views, leads generated, and trends over time. This allows you to continuously refine your approach.

Partner-Specific Analytics

Promotions introduces partner-level analytics, giving you clear visibility into how individual partners perform within featured placements.

What You Can See

• Which partners are driving the most engagement
• Which listings are generating clicks, views, and leads
• How specific promotions impact individual partner performance
• Performance trends over time by partner or campaign

Why This Matters

Make informed decisions
Understand which partners and placements are performing best, and use that data to guide future promotions.

Demonstrate partner value
Provide clear visibility into the impact of featured placements, making it easier to justify partner tiers, sponsorships, or co-marketing investments.

Strengthen partner programs
Use performance data to support structured programs, including tiered benefits and paid promotional opportunities.

Continuously optimize your marketplace
Identify high-performing partners to feature more prominently, and refine underperforming placements to improve overall discovery.

What This Unlocks

A More Curated Marketplace Experience

Move beyond a static directory and create a more intentional, guided experience for your users.

Greater Control Without Dependencies

Make updates quickly and independently—without relying on engineering or design teams for ongoing changes.

Smarter, Data-Driven Strategy

Understand what is working and make confident decisions backed by real performance data.

A Scalable Growth Framework

Turn featured placements into a repeatable strategy for partner programs, campaigns, and ecosystem growth.

Common Questions

Is this the same as Homepage Highlights?

No. Homepage Highlights simply reorder listings within the grid.

Promotions introduces a more robust system that includes featured sections, hero placements, badges, boosted listings, and analytics.

Can I still use custom designs?

Yes. Promotions provides a flexible foundation that reduces the need for custom work, while still allowing for design customization when needed.

Is this only a visual improvement?

No. While Promotions improves presentation, it also helps guide user behavior, support partner program strategies, and provide measurable insights into performance.

When Should You Use Promotions?

Promotions is especially valuable if you:

• Want to improve marketplace presentation
• Need to highlight strategic or tiered partners
• Run campaigns or partner initiatives
• Previously relied on manual or custom homepage updates
• Care about tracking engagement and ecosystem performance

The Bottom Line

Promotions transforms your marketplace from a static directory into a curated, high-impact experience.

It gives you the ability to highlight what matters, guide your users, and measure results—all within a single, scalable system.

Get Started

If you’re interested in using Promotions, reach out to your Customer Success Manager to learn more, get access, and start building your first promotion.