General Analytics

Our dashboard turns raw activity into plain-English answers. Powerful filters, growth-trend visuals, and “Top 5” snapshots let you see where visitors come from, what they click, and which partners drive pipeline—all without exporting spreadsheets.

Key Sections

Section	What it shows	How to use it
Totals	Inventory & user head-counts (Listings, Users, etc.)	Gauge ecosystem size at a glance.
Statistics Filters	Date, partner, marketplace view, and internal‑traffic filters	Slice data to the exact segment you care about.
Page Views	Marketplace impressions (all pages, listings, categories, in‑app)	Diagnose top‑of‑funnel reach and compare public vs in‑app traffic.
Interactions	Marketplace engagement (all tracked clicks)	Measure click‑through & listing stickiness; rising clicks signal healthy interest.
Other Statistics	Leads from forms, customer reviews, distinct visitors (unique IPs)	Tie marketplace activity to pipeline and social‑proof KPIs.
Charts	Trend lines for listings, views, clicks, filter use	Spot growth patterns or sudden dips that need investigation.
Top 5 Insights	Leaderboards for Partners, Categories, Filters, Traffic Sources	Identify winners quickly; celebrate partners and focus marketing spend.

Green ▲ means growth vs the previous period; red ▼ means decline.

Totals

Metric	What it counts	Why it matters
Listings	All partner listings, any status	Gauge marketplace size
Published listings	Listings visible to visitors	Track live catalogue breadth
Claimed listings	Listings managed by partners	Measure partner engagement
Users	All registered users	Understand community size
Admin users	Users with admin rights	Internal admin access

Statistics Filters

Timeframe – set to past week, month, or any custom dates.

Filter By Partner – isolate one listing for a QBR.

Remove Logged‑in Users? – exclude internal traffic for clean external numbers.

Filter By Marketplace View – compare public vs in‑app analytics if you run both.

Tap Filter Results to refresh every card, chart, and list.

Page Views

Metric	What it counts	Why it matters
Total Page Views	Every impression on any marketplace page.	Track overall awareness trajectory.
Partner Views	Views of individual listing pages.	Identify listings worth spotlighting.
In-App Views (if applicable)	Impressions inside embedded marketplace.	Compare in-app vs public traffic mix.
Category Views	Views of category index pages.	Validate taxonomy usefulness.

Interactions

Metric	What it counts	Why it matters
Interactions	Sum of every tracked click.	Quick engagement health check.
Partner Interactions	Clicks within listing pages (videos, CTAs).	Judge listing stickiness.
In-App Interactions (if applicable)	Clicks inside embedded view.	Ensure embedded users are active.
Filter Interactions	Clicks on filter /categories.	Understand how users narrow choices.
Website CTA	Clicks to your lead/demo CTAs.	Shows how many visitors click from the marketplace to your demo/lead CTA.

Other Statistics

Metric	What it counts	Why it matters
Leads	All lead-form submits.	Track pipeline sourced by marketplace.
Leads from Partners	Submits made by partners.	Monitor partner-initiated demand.
Reviews	Customer reviews posted.	Monitor social proof generation.
Distinct Visitors	Unique IPs in selected range.	Compare reach vs repeat visits.

Charts

Choose a tab under Charts to reveal the visual you need.

Tab	What it shows	Use it to...
Listing Growth	Published‑listing count over time	Monitor onboarding momentum
Views & Interactions	Traffic vs clicks on one graph	Check if traffic converts into engagement.
Listings Interactions	Click depth per listing	Spot listing sections that get the most engagement
Filters Interactions	Filter usage volume	Optimize taxonomy/filters that don’t get used.

Top 5 Leaderboards

A quick snapshot of who or what performs best

Tab	What it shows	Use it to...
Partners	Most-viewed listings.	Celebrate top performers; share best-practice content tips.
Categories	Most-visited categories.	Double-down on high-interest areas.
Filters	Most-used filters/tags.	Validate taxonomy relevance.
Traffic Sources	Referrers driving visits.	Invest marketing where it works.